How Brightwave Boosted Site Speed by 40% with Scaffold
Overview
Brightwave, a mid-sized digital agency specializing in B2B marketing, struggled with slow website build times and inconsistent performance across their HubSpot projects. To meet growing client demands, they needed a faster, more scalable solution—one that empowered both developers and marketers to work efficiently within HubSpot CMS. That’s when they turned to Scaffold.
The Challenge
Before adopting Scaffold, Brightwave faced several recurring issues:
Inefficient development workflows – Custom builds were time-consuming and required constant dev support.
Fragmented collaboration – Marketers couldn’t make quick updates without developer intervention.
Performance bottlenecks – Pages were bloated and inconsistent, leading to slow load times and poor Core Web Vitals scores.
The Solution
By implementing Scaffold, Brightwave transitioned to a modular, component-based system within HubSpot. Scaffold’s drag-and-drop editing, clean codebase, and developer-first structure allowed the team to build, test, and launch faster than ever before.
Key features utilized:
Reusable content modules for faster iteration
Optimized templates for SEO and speed
HubSpot-native controls for marketers
Streamlined theme customization
"Scaffold felt like it was built exactly for our pain points," said Ethan Moore, Brightwave’s Lead Developer. "We could finally standardize our builds and empower our marketing team to own content changes."
The Impact
The team now delivers more projects in less time, while clients enjoy faster, more consistent sites. Scaffold helped Brightwave:
Launch campaigns ahead of schedule
Improve search rankings through faster load speeds
Reduce development overhead and manual edits
Strengthen collaboration between departments
"We’re now building smarter, not harder," added Rachel Lin. "Scaffold has completely changed how we approach development."
Conclusion
Brightwave’s story is proof that adopting the right tools can unlock exponential efficiency. With Scaffold, they streamlined their development workflow, empowered their team, and delivered measurable results—faster, cleaner, and more scalable than ever.
