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Marketing Strategy Branding

The Psychology Behind Great Branding

Branding goes far beyond having a catchy logo or sleek website design. At its core, branding is about psychology—the way people feel when they interact with your company. A strong brand creates false

Jacob Erling

Nov 5, 2025

Marketing Small Business Strategy

Why Your Marketing Funnel Might Be Too Complicated

Marketers love a good funnel. It’s the backbone of how we think about customer journeys—from awareness to purchase and beyond. But in the quest to build the “perfect” funnel, many businesses end false

Jacob Erling

Nov 5, 2025

Marketing Strategy Email

3 Underrated Email Marketing Tactics That Still Work

Email marketing might feel like an old-school channel, but it’s far from irrelevant. In fact, it remains one of the most cost-effective and high-converting tools in any marketer’s toolkit. While false

Jacob Erling

Nov 5, 2025

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The Psychology Behind Great Branding

Why Your Marketing Funnel Might Be Too Complicated

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The Scaffold Blog

The Psychology Behind Great Branding

Why Your Marketing Funnel Might Be Too Complicated

3 Underrated Email Marketing Tactics That Still Work